Apple predictions 2017


2016 was an interesting year for Apple. It saw the introduction of the iPhone 7 and iPhone 7 Plus, controversially without headphone jacks, and a return to the 4-inch form factor in the popular iPhone SE. The MacBook Pro line received its first major revision for a number of years, including the introduction of the MacBook Pro with Touch Bar. Plus there was the release of the Apple Watch Series 2, a new 9.7-inch iPad Pro, and an apparently Brexit-related unwelcome hike in prices across the board.

So, what does 2017 have up its sleeves for Apple fans? Well, here at Macworld we’ve donned our prognostication hats, investigated every rumour and trend we could find, all to bring you our predictions for 2017. It has already been a big year, but it sure isn’t over yet.

What has Apple announced so far in 2017?

Let’s start with a really quick overview of what’s happened so far this year. It’s been busy, that’s for sure.

In January, Apple released its first updates of the year, but these were software. The company made big improvements to its music apps Garageband and Logic Pro X.

Then, in March of 2017, Apple hosted an event to show off a few new products that it had been keeping up its sleeve:

  • New Apple Watch bands
  • A new 9.7in tablet simply called iPad
  • A (PRODUCT) Red Special Edition iPhone 7 and iPhone 7 Plus
  • A new Clips app

(Click on the links above to go to our guides to each of those March announcements).

In June, at WWDC 2017, Apple had several major announcements to share with us.

As expected, Apple unveiled macOS High Sierra and iOS 11 (we share more information on those below), but more of a surprise were the following from the company:

  • iMac Pro
  • HomePod
  • 10.5in iPad Pro
  • An update to the 12.9in iPad Pro
  • watchOS 4
  • Updated iMacs
  • Updated MacBooks
  • A spec boost for the MacBook Air
  • Updated MacBook Pro models

Apple also teased the launch of a new Mac Pro, which is expected in 2018. The updated Macs and iPads are available now, but we talk more about the all new iMac Pro and HomePod here, as well as the upcoming Mac Pro model.

After all that, there’s still even more to come. Read on for the lowdown on what we’re expecting from Apple for the rest of the year.


2017 marks the 10th anniversary of the iPhone, so many are expecting Apple to pull out all the stops and release something quite special.

iPhone SE 2

Many had anticipated that Apple would upgrade the iPhone SE model to the iPhone SE2 or SEs in March 2017, replacing the existing (and rather popular) SE that was introduced in March 2016. However the iPhone SE was only treated to a bump in storage to 32- and 128GB on 21 March and another update seems unlikely for now.

We do still expect a new iPhone SE model at some point in the future, maybe in September or maybe in 2018 (KGI Securities analyst Ming-Chi Kuo has forecast that the iPhone SE 2 won’t make an appearance in 2017 at all, on the principle that Apple doesn’t want to cannibalise sales of the (higher-margin) iPhone 7).

When the new model launches it is likely to keep the existing, classic design, but feature upgraded internals such as the A10 chip found in the current iPhone 7 and a more powerful camera.

When? We think September 

iPhone 7s or iPhone 8

Apple made a minor update to the iPhone 7 during an Apple Store update on 21 March, adding a Product RED version. Product RED is a charity that attempts to eliminate AIDS in Africa. Part of the proceeds from the new red models of the iPhone 7 will go to the charity. Apple doesn’t make it clear how much it donates to the charity, but it does say that since Product RED was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

On to the new iPhones… There has been much discussion over what the new iPhone will be called. Normally Apple would continue its tick-tock rhythm of a new design one year followed by the S version which upgrades only the internals. But the iPhone 7 featured a minimal change to the design of the 6 and 6S, which leads many to think that Apple is saving the big changes for its 10th Anniversary model – the iPhone 8.

Tags: apple