Asus ZenFone 3 Series Design, Features Touted Ahead of May 30 Launch



  • Asus at its May 30 launch event will reveal three new devices.
  • ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Max are expected to launch.
  • All three are expected to sport fingerprint scanner at the rear.

Asus had confirmed its ‘Zenvolution’ press event at the sidelines of Computex 2016 on May 31 where the company is expected to launch the new ZenFone 3 series of smartphones. Ahead of the official unveiling, Asus has teased the upcoming ZenFone 3 series in a teaser video confirming three handsets will launch including the Asus ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Max.

The 34-seconds YouTube video shared by Asus shows three handsets – first with ‘Clarity’ tagline, second with ‘Desire’ tagline, and the third with ‘Unlimited.’ The official video tips some of the features of the upcoming ZenFone 3 series including a fingerprint scanner at the back, metal frames, and large screen size.

The YouTube video titled ‘Zenvolution is coming’ has a tagline says, “Get ready to redefine clarity, desirable detail, and unlimited viewing area.”

An earlier report citing Asus CEO Jerry Shen suggested that the upcoming ZenFone 3 smartphone series will launch in June and target the mid-range segment. Shen had added that 90 percent of the ZenFone 3 smartphones will have Qualcomm SoCs while 10 percent devices will pack MediaTek SoCs. He further claimed that the ZenFone 3 devices will be available in six countries in August.

Talking possibly about the Max variant of the ZenFone 3, Shen had revealed plans for a Max model under the ZenFone 3 range and added that the ZenFone 3 Max will account for nearly two-thirds of total ZenFone 3 shipments. Some of the other ZenFone 3 variants teased by Shen include the ZenFone 3 Deluxe and ZenFone 3. Talking about competition, Shen had claimed that Asus will compete with Huawei and Oppo in the Chinese market.

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