When fashion questions artificial intelligence

Look Forward gives you a glimpse of the Salon Traffic, the Fédération du prêt-à-porter féminin’s major event. The closing conference, organised in partnership with Showroomprivé.com and moderated by Fabrice Jonas…

Pyrates: feel-good smart textiles

Today we meet Regina, founder and CEO of Pyrates. Find out what she has to say about textile tech, athleisure, and slow fashion! What is the concept behind Pyrates? The…

UX overbid: client’s first

During « Les trente glorieuses », a period when the world’s most developed countries experienced a tremendous economic growth and life conditions improvement, consumers witnessed an increase in products innovation and the…

Gender neutral movement: how do brands adapt?

Lately, women have taken over historically masculine trends, and men are more and more targeted by lines usually developed for women only. After seeing women wearing pants for the first…