UX overbid: client’s first

During « Les trente glorieuses », a period when the world’s most developed countries experienced a tremendous economic growth and life conditions improvement, consumers witnessed an increase in products innovation and the…

Gender neutral movement: how do brands adapt?

Lately, women have taken over historically masculine trends, and men are more and more targeted by lines usually developed for women only. After seeing women wearing pants for the first…

CAPSUL : choose tailor-made clothing

Early September, we announced that Louis Antoinette, start-up incubated as part of our first season, was launching into a new adventure: CAPSUL. Louis Antoinette joined us in 2015, with the…

A/B testing : improve your conversion rate

As part of their incubation at Look Forward, our start-ups benefit from our partnership with A/B Tasty, who offers them its services and hosts workshops in order to help them…