Meeting with FashionTech artist Benhaz Farahi

You may have come across the piece BodyScape during our Look Forward FashionTech Festival exhibition… Today on the blog, we introduce you to the artist behind this chef-d’oeuvre, and many…

UX overbid: client’s first

During « Les trente glorieuses », a period when the world’s most developed countries experienced a tremendous economic growth and life conditions improvement, consumers witnessed an increase in products innovation and the…

Gender neutral movement: how do brands adapt?

Lately, women have taken over historically masculine trends, and men are more and more targeted by lines usually developed for women only. After seeing women wearing pants for the first…

Personalized beauty with Wired Beauty

Today we meet Stanislas, founder and CEO of Wired Beauty. He shares with us his approach on beauty, data, skincare and health routines. What is the concept behind Wired Beauty?…

Sustainable development & textile chain

It’s not a big secret that fashion industry is one of the most polluting industries in the world, with the denim segment highlighted as one of the worst offenders. The…

#LFFTF2017 : Towards an augmented body

If apparel primary function was to protect us, this since has been amplified. In this last article presenting the different creations exhibited last July during our Look Forward FashionTech festival,…

A/B testing : improve your conversion rate

As part of their incubation at Look Forward, our start-ups benefit from our partnership with A/B Tasty, who offers them its services and hosts workshops in order to help them…