There are times when we pick up a clothing item that’s labeled “one size fits all,” and it ends up being a little loose or too baggy. No item can really be universal, and that’s the idea behind a startup that believes smartwatches should be customized to each person’s needs.
BLOCKS smartwatch just wrapped up its Kickstarter campaign Thursday, pooling in $1,613,874. It’s a modular watch, so you can decide which features are available.
There are two parts. There’s the watch face, known as the Core, which is a fully functioning smartwatch on its own. It has phone notifications, activity tracking, voice control, a color touch screen, 1.5 days of battery life, bluetooth, Wi-Fi connectivity and haptic feedback.
Then there are the modules that make up the strap. Each module is a different feature, and in LEGO fashion, you can swap out and connect different modules depending on which features you want. You don’t have to restart the watch when you connect a module. It works immediately. Running low on power? Swap in a battery module. Heading to the gym? Connect a heart rate module.