When Lume Cube first crashed into the world’s consciousness, they did so with an $80 smartphone-controlled, waterproof light aimed at the GoPro-loving extreme sports market. Today, the company launched a Kickstarter campaign for Life Lite, its followup. Life Lite is 33 percent less bright, but also half the price and half the size. The new addition is aimed at people shooting live video with smartphones.
“We hoped this was going to be successful,” said Lume Cube’s founder and CEO Mornee Sherry in an interview last week. “And the original Lume Cube is now available for sale in more than 45 countries.”