Roku just got Amazon Prime

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Roku has upped its game in on-demand streaming, bringing a dedicated Amazon Video app to users in the UK.

The ​video platform joins native apps for Netflix, the Sky Store, NOW TV and Google Play Movies on Roku boxes in Britain – your move, Apple TV.

Roku is now the most well-stocked streaming box on these shores, boasting all of the UK catch-up services as well as the above streaming platforms.

​Roku 4​ users can even take advantage of Amazon’s ​library of Ultra HD​ content, but the 4K-ready set-top box is only available in the US at present.

The firm has hinted at a launch in other countries, but has offered nothing concrete regarding a UK release date.

The new Apple TV went on sale in late October, with prices starting at £129 – approximately twice as much as your average Roku box.

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